PLUM
When the world chases miracles, we chase balance, clarity & calm.
We create our formulas ourselves in our lab. Key ingredients: good intent, honest effort & love for our craft. We test them on real skin, starting with ours – always. And we’ve always been a 100% vegan.
PLUM
Plum Goodness is a prominent Indian beauty and personal care brand, recognized as the country’s first 100% vegan brand. Founded by Shankar Prasad, it focuses on cruelty-free, non-toxic products and has achieved a 400 CR run rate, aiming to promote “goodness” in the beauty industry
Plum is powered by Plumsters. Feedback, love letters, shared shelfies.
You’ve told us what works, kept us honest & made this more than a brand, a bond. And that makes us create for real skin, real hair & real people.
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Our Products
Customer reviews
I’ve been using this serum for a while and honestly it’s good. The texture is very light and absorbs fast, Overall it s a nice everyday serum but not a miracle product
Neha
The serum must go to product, and it absorbs quickly without leaving any residue. Over time, I’ve noticed a gradual fading of blemishes and an overall improvement in my skin tone.
Dhani
I usually apply it in the morning before heading out, and it layers well under sunscreen and makeup. If you're new to niacinamide, this is a fantastic product to start with.
Aman
I recommend buying it, its my second purchase and I have seen the positive results on my skin. It help you clear and even out your skin and gives a glowy skin texture.
Parth